There are many reasons why Indochino ranks among the world’s top made-to-measure menswear brands, from their expert tailoring to their innovative online retail experience. They turned to Quietly to define, segment, and produce a consistent stream of data-driven content. Analyzing search data, we determined that Indochino’s target audiences were often using online resources to learn how to dress for different occasions, or to understand technical clothing terminology. The entertaining yet instructional content we created includes many of Indochino’s most shared stories of all time, and within eight months, the company saw their search traffic increase by more than 100%, with a 28% increase in average monthly pageviews and a 20% increase in unique users on their blog.
Joni McKerveySenior Writer & Content Strategist Indochino
“Quietly provides so much value in addition to their excellent content—managing writers, providing detailed insights on content performance, suggested content, keyword strategy and more. They helped to scale up our output and tailor our content to the interests of our audience seamlessly and much more quickly than we ever could have done without them.”