As Canada’s largest domain registrar, Rebel competes with better-known incumbents like GoDaddy. As a result, they have to approach their campaigns more strategically, rather than compete with big spends on traditional display and search engine marketing. By focusing on Rebel's premium offerings, and how they align with the unique needs and preferences of their target customers, our data-driven content and distribution strategies informed a set of stories and supporting assets that drew audiences in and moved them seamlessly through the path to purchase. This was Rebel's first experience taking a content-led approach, and it resulted in the second-most successful sales campaign in their 18 years of business, transforming how they approach campaigns moving forward.
Jana DybinskiVP of Marketing Rebel.com
"Quietly is the McKinsey of content marketing - I literally wouldn’t trade them for anyone else in the industry"