Creating a clear path to purchase

As Canada’s largest domain registrar, Rebel competes with better-known incumbents like GoDaddy. As a result, they have to approach their campaigns more strategically, rather than compete with big spends on traditional display and search engine marketing.

Quietly is the McKinsey of content marketing.
I literally wouldn’t trade them for anyone else in the industry.

Jana Dybinski
VP of Marketing
Rebel.com
By focusing on Rebel's premium offerings, and how they align with the unique needs and preferences of their target customers, our data-driven content and distribution strategies informed a set of stories and supporting assets that drew audiences in and moved them seamlessly through the path to purchase.
This was Rebel's first experience taking a content-led approach, and it resulted in the second-most successful sales campaign in their 18 years of business, transforming how they approach campaigns moving forward.

Understand how content can power your business, develop a strategic plan to win, and execute with confidence.

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By the numbers

 
15%
Above campaign target by 15%, selling over 10,000 campaign in six weeks’ time
268%
Content-led ads drive a 268% higher click-through rate than promo-led ads, with a 22% lower CPC
2nd
Our content-first campaign - Rebel’s first-ever - resulting in their second-most successful sales campaign in their 18 years of business