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Changing consumer perceptions
When consumers have a variety of seafood to choose from—salmon, shrimp, tuna—the lesser-known tilapia has to work harder to stand out. Regal Springs, the world's largest producer of tilapia, has always positioned their product as the healthier, ethical choice in a sea of options, and is a leader in sustainability and corporate stewardship. To help spread their message and combat misconceptions about tilapia, Quietly developed an entire online publication and wellness community centered around responsible seafood consumption. Our data-driven research informs all content, which—when paired with strategic, multi-channel distribution—helps drive hundreds of thousands of pageviews per month. Now The Healthy Fish receives enough qualified visitors to monetize traffic, effectively offsetting the costs of the publication.

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